Why I’m Launching a Men’s Apparel Brand (And Why You’re Coming Along for the Ride)

Okay, let’s talk men’s basics—T-shirts, boxer briefs, and why I can’t seem to find the perfect ones. You know how you’ve got that one T-shirt you love, and then over time it either loses shape or it’s just...not you anymore? That’s where I’m at. I’ve been searching for high-quality, organic men’s essentials that don’t cost an arm and a leg, and honestly, it’s been a struggle.

So, I figured—why not just do it myself?

A Focus on Timeless, Classic Style

I’m aiming for a look that’s simple, well-made, and built to last—nothing flashy, just everyday essentials you’ll reach for again and again. I haven’t nailed down a brand name yet (open to suggestions!), but I know it’s going to feel premium without being outrageous.

Why T-Shirts and Boxer Briefs?

Because that’s basically my daily uniform. If I’m not wearing a decent tee, I’m probably still in pajamas. (Seriously though, I live in T-shirts.) And let’s be real: comfortable, durable boxer briefs are surprisingly hard to find. So I want to start with the basics—and do them really, really well.

My Non-Negotiables

• Organic Fabrics: I’m all about using organic cotton or any other natural fibers that actually make sense. If I include any synthetic stuff, it’s only because it actually improves the product (like adding a bit of stretch so your underwear isn’t baggy by noon).
• Classic Cuts: I’m not here to reinvent men’s fashion. I just want classic, solid fits that look good on a range of body types.
• Reasonable Prices: This isn’t going to be dirt cheap—quality stuff rarely is—but I’m committed to keeping it within a fair range. I’ll probably offer bundles or multi-packs, so you can stock up and save.

The Business Side (a.k.a. Keeping It Real)

I’m planning to go direct-to-consumer—no middleman—and I’m shooting for a launch in June. Now, as a marketer by trade, I know that paid ads can be a game-changer, but only if your unit economics makes sense. That means I have to think about pricing, bundles, and maybe even subscription models down the line (because who doesn’t need a fresh tee every so often?).

The Challenges

Here’s the part where real life comes in: I’m a new dad, and that changes everything. I’d love to hop on a plane and go shake hands with every potential manufacturing partner, but right now, my priorities are a bit different. So I’ll do my best from afar—lots of video calls, fabric samples sent back and forth, and maybe one day soon, a quick factory visit when the timing’s right.

Why I’m Telling You All This

I want to bring you along for the ride—the highs, the lows, and all the tiny details in between. If you’ve ever thought about starting an apparel line (or just wondered what goes into making a decent T-shirt), I hope this can give you some insight. Or maybe you just like seeing behind the scenes of a brand as it’s being built—either way, I’m glad you’re here.

I’ll be sharing updates on everything: sampling hiccups, fabric wins, design tweaks, and, of course, the financial side of things. If you’re into that sort of stuff, stick around. And if you have ideas or questions—or just want to chat about your favorite T-shirt—drop me a comment or send a message.

Thanks for reading this far and for being part of the journey. I’ll keep you posted as we get closer to launch. Here’s to wearing clothes that actually feel good, look good, and don’t make our wallets cry.